The Disc

Here's a picture of the final disc, big thanks to Tom Pearson for helping me out with this one!



All of which means the DVD is now totally finished and ready to go!

The Final Edit

And here it is, the final edit! Enjoy! =D

The Heavy Sounds - Viking Advert from Kez Whelan on Vimeo.

DVDs!

The final edit is done and dusted, and an HD version is uploading to Vimeo as I type this. In the mean time, here's an example of the DVD cover the final disc will be housed in -

Third Edit

Ok, so quite a lot has changed here from the first edit. The music is now totally different, some of it still sounds pretty rough and needs ironing out but I think this is pretty much what the film will look and sound like. The intro voiceover has been completely changed too, as the original files were all too muddy, but this one is a lot clearer.

Second Edit

Client Project - Second Edit from Kez Whelan on Vimeo.

The second edit of my client project, a good two minutes have been shaved off! I'm not sure if this one is a bit too short though, some of the shots seem to fade out as soon as they come in. There's no music on it yet either, but this will obviously be changed for the final edit. The voiceover is also going to undergo some drastic changes.
I just realised as well that you can hear someone chuckling right at the end of the final shot too, which I'll have to get rid of in the final edit!

First Rough Edit

Here's the first rough edit of the client project -

Client Project - First Rough Edit from Kez Whelan on Vimeo.

This is still quite rough, the levels need a lot of work and I'm expecting the voiceovers to change around quite a lot before the final edit is finished. The music will almost definitely change too, the song at the moment is something me and my flatmate recorded a little while ago for fun, and is really only used here so I could get an idea of how the footage would appear with a soundtrack, and also so I could try editing it to a beat.
I'm gonna get a shorter edit done this weekend, and change around the shots of the viking going through the woods. At the moment it's a bit too long, and the shots where he slows down kinda break up the flow a bit. Some of them also look a bit odd too, like the shot of him sat in the tree and the shot of him pulling out his sword moments before he pulls it out again. Work to be done!

First Edit

So, the filming went really well, I got over an hour of footage so there's no shortage of shots that I can use. Plus it's all in glorious HD! I've just finished the first rough edit, without sound, but there's still a lot of work to be done to it. The basic structure of the film is all in place, now I'm just going to experiment with the different shots I have and refine the film before adding the soundtrack.

Filming!

OK, so I've acquired a viking costume (with satisfyingly large horns on the helmet!), got someone to act as the viking, and decided Bakewell is the best place to shoot for the forest location, all of which means I'm set to film this weekend. Now I just have to refine my hand drawn storyboard so I know exactly what shots I need to get, and finalise the script.
I'll be filming all day Saturday in Bakewell, and then Sunday morning/afternoon in the Heavy Sounds.
I'm still undecided on the soundtrack, currently I'm thinking I might record my own music so I can get it to synch up perfectly with the on-screen action.

Client Project Animated Storyboard

Here's an animated storyboard for my client project -

Client Project Storyboard (Silent) from Kez Whelan on Vimeo.

It's currently without sound as I still have a few things to work out with the script as well as the soundtrack. The animation is also pretty crude, but I think this gives a good indication of how my idea will look.

One Rode To Asa Bay

Here's another film that has a lot in common aesthetically with my Client project idea, the music video to Bathory's song 'One Rode To Asa Bay'. The whole thing was shot in Norway, and apparently cost Quorthon, the band leader, $5,000 to film. Around 60 hours were filmed, but most of this was apparently erased by the director, leaving the band with around 18 minutes of footage....whoops!



There's a lot of fading transitions in here, some of which work really well (the bit near the start where the viking stands up, layered over the monks, looks great) and some of them are almost disorientating. While the story that's being told here (settlers bringing a new religion to a land) is quite different to mine, a lot of the shots of people walking through woodlands are quite similar to what I had in mind for this project.

Client Sketches

Here are a few sketches for my various client project ideas -



This is a storyboard for the viking idea, here's a quick sketch to illustrate my idea where there are two screens on screen, and the viking walks between them -



And here's the first half of a storyboard for the animation idea, along with a few ideas for the little animated character -

Client Research

Here's a few adverts I found on YouTube, there don't seem to be an enormous ammount of adverts for small independent record stores, so some of them aren't entirely relevant, but still quite useful.


This one is fairly straightforward, just says where the shop is, how to contact them and what they stock, and consists pretty much just of shots of the store. Doesn't do anything flashy, but serves it's purpose.


Not for a CD shop this one, but for a local, independent business nonetheless. Again, quite basic, just shots of the store again, but this time we have the store owner talking us through it.


This is truly horrible. A song and dance number for K-Mart's media section. I'll make a note to make my ad absolutely nothing like this one.


This is an ad for a compilation album, and again, it's pretty terrible, but it's a simple idea based in and around a CD shop.

Most of the ads I found seemed either very straightforward and to the point, and the few ads I did find that tried to tell a little story or do anything else (like the previous two) just came off seeming really cheesy, so I'll have to find a fine line between the two I think.

Njorl's Saga

Here's a Monty Python sketch that bares a large of ammount of similarity to my viking idea for the client project -



Around 2 and a half minutes through is the bit that's like my idea, with Njorl riding a horse through the wilderness before ending up in North Malden. The transition between the two locations is class, there's a zoom into a close up of Njorl and then we cut straight to the sign, and voila, we're there!
I don't have the budget to get a horse however, so in the ad the viking would have to wander about on foot. To make this idea work, I think I'd need a really good location too, maybe Sherwood Forest?

More Client Ideas

I've had another idea for the client project for The Heavy Sounds. We open with Clint (the shop's owner) sat in the store, reading a magazine or checking some stuff online. A series of different people walk into the shop, starting off with a few music fans, and then progressing onto some kinda iconic metal figures. I'm still a little unsure as to what I could have here, maybe people dressed as identifiable musicians, the viking from the first idea, and then maybe ending up with someone dressed as Satan walking in to browse through the CDs. Every person who walks in is greeted with a casual "hey man" from Clint.
I like this idea as it shows the shop as a kind of meeting place and kinda shows more of the social aspect of record stores. I don't think it's as good visually as the viking idea though, and the ammount of costumes needed could be problematic and would look really naff if the costumes looked bad.
I'm trying to think of some way of combining the epic voyage of the viking idea with the community element from this one, I'm not really sure if this current idea is the best way to make the idea of community look more visually interesting.

Online Location...?

I've been looking through a variety of different independent music shops' websites, and the vast majority of them are very basic, serving as an online catalogue of what's in the store, and none of them utilise any kind of video at all. All the sites are perfectly functional however, and serve their purpose, so this leads me to wonder where and how my video is going to fit into the site.
A YouTube video would be the easiest and most straightforward way, and would get around any sort of bandwidth issues. Having it near the catalogue section (which is pretty much the bulk of the website) doesn't seem hugely relevant, so I think maybe the best place to put it would be the front page, underneath the logo. (Here's the site, as you can see there would be enough space in this area for an embedded YouTube video.)
This would also maybe make the site stand out from other record store websites, as so far I haven't found any that incorporate video of any kind.

The Heavy Location?

After talking again to Clint at the Heavy sounds, he said that an embedded YouTube video will be fine for the site, so that clears up the problem of bandwidth.
I'm in the process of drawing up a few storyboards for various ideas, which I'll put up on here when they're finished.
Here's a few pictures of the actual shop, it's very small, but I think it would be really cool to actually see it in the final advert -

Client Project Ideas

Here's some initial ideas for my client project, which I'm doing for the Heavy Sounds in Nottingham -
- A man puts on some headphones and presses play. The camera zooms into his eye and then a short animated sequence takes place, maybe with a little devil character travelling through scenes reminiscent of classic metal album covers. At the end we cut or fade to black, and see the tagline “....because life’s all about The Heavy Sounds.”
- A customer walks into the shop and as he picks up various CDs, different metal legends (or people dressed as them haha!) appear behind him. For example, he picks up a Motorhead album and Lemmy appears, and says something like “Ooh, that’s a good’un, that one!” [I have a feeling this idea would look pretty tacky, so maybe it's back to the drawing board for this one....]
- We see a viking out in a forest, who tells us about a 'sacred' place. He then goes on an epic voyage, eventually ending up outside West End Arcade, and then ventures into the Heavy Sounds.

Here are some other things I'll have to consider as well -
- If the video is designed to play on a site, how will this be done? It could be embedded on the site, or the site could link to a higher quality version. Will there be bandwidth issues here?
- Copyright....that old chestnut! I was originally thinking of having some classic songs to soundtrack the ad, but this may not be a possibility if the ad is being used for commercial use. Maybe I could get in touch with some local bands to provide music for it?
- As well as (or maybe instead of) focusing on the musical aspect of shop, it'd be nice to be able to show the shop as a kind of meeting point for like minded people, but how to actually achieve this is something I need to think about.

Second Edit

Here's the second edit for my advert -

This one's exactly twenty seconds, which is cool, but I think some of the cuts are a little too fast. Again, I'm not sure about the soundtrack either, so there's still some work to be done.

Filming The File Sharing Frenzy

I filmed my footage yesterday in the Arboretum, and it went pretty well. I have pretty much all the shots I need, and it was fun to film too. Big thanks to Will, Matt, John and Realexis who helped out as both cast and crew!








And here's another version of the first edit, but with a different soundtrack. I'm not sure which I prefer really at this stage, but I think the first is maybe a little more succesful.


Annoyingly enough, in the second shot, where the file sharer is shown buying a CD, you can see the other table in the corner of the shot. I'll see if there's any way of hiding this, as although not enormously noticeable, it's quite an irritating error on my part haha!

First Edit

Here's the first (and really rough) edit for my file sharing ad -



There's still a lot of work to be done, this edit is twice as long as the brief states, and some of the cuts look a little rough. The sound too is in it's first stage, and will likely change drastically before the final edit. There's a silent edit here - http://www.youtube.com/watch?v=nhhhdRXE9Gk
However, I'm pleased with it at this stage, I'll be posting up tighter edits as I make them, as well as some production shots and more about the filming process.